Promotional plastic bags are one of the most cost-effective tools for marketing and branding. Whether you’re running a grocery chain, a local café, or an online snack shop, a well-designed branded bag does more than just carry products—it carries your name, too.
Here’s what you need to know to choose the right type of promotional bag for your business.
1. Printing Types: How Your Brand Shows Up
The type of printing you choose impacts not only how your bag looks—but also how much it costs and how long it lasts.
Silk Screen (Silkscreen) Printin
Great for low to mid-volume runs. Perfect for simple logos, bold text, and up to 2–3 solid colors.
Pros: Budget-friendly, decent durability, ideal for small businesses.
Cons: Slower for big batches, not ideal for photo-quality prints.
Flexographic (Flexo) Printing
Best for larger batches. Allows for detailed graphics and multi-color designs.
Pros: Faster than silkscreen, good quality for mass production.
Use Case: Great for food brands, retail chains, and mid-size operations.
Gravure (Heliogravure) Printing
Top-tier option—high-res, photo-quality printing.
- Pros: Best-in-class print clarity and color gradation. Super durable.
- Cons: High setup costs—only worth it for very large orders (think: national brands or export packaging).
2. Bag Colors: Visibility, Style & Branding
Color plays a huge role in visual appeal and **brand recognition.
White or Transparent: Clean look. Makes logos pop. White works well with most print colors; transparent bags show the product inside—great for food.
Custom Colors: Match your brand’s identity (e.g., red for boldness, green for freshness).
Just remember: always check **print contrast**. For example, gold or white looks sharp on black, while dark prints may get lost on darker backgrounds.
3. Handle Types: Function Meets Design
The handle isn’t just about convenience—it shapes how your bag looks and feels in the customer’s hand.
T-Shirt Handle (Vest Handle)
Features: Strong, tear-resistant, budget-friendly
Best For: Grocery stores, food delivery, markets
Style Factor: Low—but gets the job done
Die-Cut (Punch) Handl
Features: Sleek, minimalist look with optional reinforced patch for strength
Best For: Boutiques, cosmetics, pharmacies, cafés
Style Factor: Higher-end feel, more branding real estate
Loop or Drawstring Handle
Features: Premium look, easier to carry heavier items
Best For: Apparel stores, gift shops, premium food packaging
Style Factor: High—looks polished and professional
4. Real-World Applications Across Industries
Promotional bags aren’t just for retail. Here’s how businesses across the board are using them to boost brand visibility:
Retail & Grocery: Clothing shops, supermarkets, beauty stores—bags carry your products *and* your logo.
Restaurants & Takeout: Printed bags for deliveries make your brand stand out with every order.
Pharmacies & Clinics: Reinforce trust and professionalism with branded packaging for meds and supplies.
Events & Trade Shows: Hand out brochures, catalogs, or samples in branded bags that people keep.
Corporate Gifting: Custom bags make your internal giveaways or client gifts look buttoned up.
Laundry & Service Providers: Use bags not just for utility—but to get your name into the hands (and homes) of your customers.
E-commerce & Food Delivery: First impressions matter. A custom shipping or delivery bag says you take your brand seriously.
Final Take
Promotional plastic bags may seem simple, but they pack a serious marketing punch. When you choose the right combination of print quality, color, handle style, and practical use, you’re not just delivering a product—you’re delivering a brand experience.
At Raga Parsian, we specialize in high-quality custom-printed bags that combine durability, function, and visual appeal. Whether you’re a food delivery brand, a local grocer, or a premium retail shop, we’ll help you find the right solution to match your business goals—and your budget.
Need help choosing the right type of bag?
Talk to our team today for expert advice and a free quote.
